Sainsbury’s is closing one of its services in 50 stores across the UK. In a constantly changing retail landscape, supermarkets regularly change the way they operate to meet demand and remain relevant.
This trend was evident last year when Morrisons and Marks & Spencer closed their store cafes due to changing customer behaviour. In its latest move to make things easier for customers, Sainsbury’s has actually cut one of the services it launched ten years ago.
The British supermarket has got rid of its standalone delivery app, called Chop Chop. Launched in 2016, the app was designed for quick same-day delivery. It was launched to rival Tesco’s Whoosh service.
One of our trusted delivery partners will deliver Sainsbury’s groceries.
However, Chop Chop is no more, as Sainsbury’s has added a quick-delivery service to its regular app. This means that the service will be used on the same app where people can access their Nectar card and review the points they have earned. “One of our trusted delivery partners will deliver Sainsbury’s groceries and everyday essentials in minutes,” the service promised.
The Chop Chop app allows shoppers to choose up to 30 items for delivery within 60 minutes or less. This involved a Sainsbury’s staff member acting as your personal shopper, and delivery was £4.99 with a minimum basket spend of £15.
However, quick delivery orders will now be placed through Sainsbury’s main app. This was done to make shopping easier for customers and reduce the number of apps required for different types of shopping at Sainsbury’s.
Additionally, Sainsbury’s works with delivery apps such as Just Eat and Deliveroo for quick grocery delivery across the UK. To gain access to instant delivery, Sainsbury’s app users need to update it to the latest version.
The app “officially shut down” over the weekend after nearly a decade, according to reports from Birmingham Live.
“Chop Chop is dead. Long live Chop Chop,” said Jim Banks, the supermarket’s head of experience design.
“Why? Well, because customers shouldn’t have to think about which app to use. There should be a single location where customers can complete their weekly shopping. You can shop for groceries in as little as 60 minutes at this one location.
“Less friction. Less mental burden. He emphasised the importance of moving forward with life. “This is a huge step forward in simplifying our ecosystem, making shopping easier, quieter, and more humane.”
The Sainsbury’s website reads: “Pack your basket with fresh food and wardrobe essentials. We’ll select your shopping. Your own personal shopper will build your basket.
Your basket is expected to arrive within 60 minutes. One of our friendly couriers will deliver your merchandise straight to your doorstep.”
