Soccer's influence in America is growing – but so is America's influence on the sport. As the states make their final preparations to host the...

Soccer's influence in America is growing – but so is America's influence on the sport. As the states make their final preparations to host the World Cup alongside Mexico and Canada this summer, it feels like the moment is coming when the global game could finally break through to America. While women's football has long been established there, men's football is now becoming more mainstream. The World Cup will be the third major tournament in a row to be held in the country (after the 2024 Copa America and the 2025 Club World Cup), with Premier League viewership on the rise and La Liga looking to capitalise on the American market with the game open across the Atlantic. But states...

Soccer's influence in America is growing – but so is America's influence on the sport. As the states make their final preparations to host the World Cup alongside Mexico and Canada this summer, it feels like the moment is coming when the global game could finally break through to America. While women's football has long been established there, men's football is now becoming more mainstream. The World Cup will be the third major tournament in a row to be held in the country (after the 2024 Copa America and the 2025 Club World Cup), with Premier League viewership on the rise and La Liga looking to capitalise on the American market with the game open across the Atlantic. But states...